Helping brands grow by reinventing their point of view.

We work closely with client teams to solve big challenges, from naming and positioning to where to expand to next. Our clients are brands that push the boundaries of personal progress, from health tech to transformational travel.

Work

Launching Noom Med

Helping Noom launch a new offering to integrate GLP-1s with behavior change

Decoding the Future of Messaging

Defining a roadmap for groups products, mapped to the future of messaging.

Launching the YOGA Ecosystem

From one laptop, to a premium PC series for creators that could rival Macs

Getting Agency Big Idea Thinkers to Go Bigger

Workshops and training to embed Big Idea thinking in strategy and creative teams

Evolving the Noom Coaching Experience

Cracking the design of in-app coaching for Noom

Launching the All-new Yoga Book 9i

Unveiling a new-to-the-category proposition that jumps past definitions of convertibles.

Expanding Noom in Latin America

Understanding weight loss and wellness beliefs for a regional repositioning

Shaping the future of Muse’s membership offering

Shifting the business to a premium membership model.

Launching AnyQuestion

Creating a positioning for a new kind of personal growth app.

Launching Health, Illuminated for Myriad Genetics

Bringing a new strategic positioning to life, internally and externally.

I'm looking forward to working with Phoenix for many more years to come and can’t imagine a better partner in our corner

- Sophie Pless

Director, International Strategy & Growth, Noom.

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